OUR STORY
We Believe Tanzania Is Meant to Be Experienced More Deeply.
Tanzania is known around the world for extraordinary places. But some of what makes a journey here unforgettable is found beyond the places themselves in the people
you meet, the stories you hear, the things you taste, the unexpected turns and the discoveries you make along the way
The InTanzania Travel Buklet was created from a simple idea: to help more of those moments become part of the journey.
It Started With a Simple Question.
How Much of Tanzania Do Travellers Never Get to Discover?
Travellers arrive with places already in mind — Kilimanjaro, the Serengeti, Ngorongoro, Zanzibar.
Yet between and beyond these icons is another Tanzania: local stories, neighbourhoods, makers, flavours, landscapes, traditions and experiences that can easily remain
undiscovered.
The Buklet was created to help bridge that gap.
Not by replacing the way people travel, but by giving them a companion that quietly encourages them to look closer, go further and discover more.
BEHIND THE BUKLET
Created in Tanzania. Built for the Journey.
The InTanzania Travel Buklet is created by Lumera Africa Limited, a Tanzanian company developing thoughtful ways for travellers to discover, experience and connect with destinations.
Our work brings together physical design, destination storytelling, technology and tourism partnerships to create experiences that encourage deeper exploration while creating
greater opportunity for the places and people travellers encounter.
The People Building It
Guided By Experience
OUR DIRECTION
A Better-Connected Way to Experience Tanzania.
The Buklet begins with the traveller, but its purpose reaches further.
We are building a connected tourism experience where travellers discover more, local experiences become easier to find, tourism businesses participate more meaningfully in the journey, and more of the value created by travel reaches the communities and places that make Tanzania extraordinary.
There is always more to Tanzania.
And we're building new ways to help travellers find it.